SapientNitro Acquires DAD, a Leader in Real-Time Marketing
September 2011
BOSTON and LONDON - September 8, 2011 - SapientNitro℠, part of Sapient® (NASDAQ: SAPE),
today announced the acquisition of DAD, a leading independent
digital and direct marketing agency headquartered in London. The
acquisition is valued at £26 million in cash plus additional
incentives.
DAD brings a unique approach and successful track record that
helps marketers engage and acquire customers in a multi-channel,
digitally driven world. As today's marketplace creates both a
real-time marketing and real-time sales environment, DAD brings a
proprietary measurement framework and process to help ensure that
marketing efforts generate the maximum return.
"Today's consumers are exhibiting an ability and desire to move
from browsing to shopping to buying in seconds," said Sapient CEO
Alan J. Herrick. "Linear marketing models no longer apply. Mobility
is breaking down channel boundaries and significantly impacting how
companies align marketing and sales activities. DAD has proven its
ability to perform highly targeted strategies, tactics and
measurement to drive consumer action in the moment."
"In this complex, digitally enabled world, brand marketers must
not only deliver high-impact creative, but also measurable creative
that generates results," said Ray Fine, founder and CEO of DAD.
"Targeting consumers and identifying the winning formula for
attracting their attention are more important than ever. At DAD, we
have developed a proprietary framework to adjust marketing efforts
on a real-time basis, keeping constant pressure on customer
engagement and marketing ROI. This combination of digital immersion
and direct response accountability has been our successful formula.
I am thrilled to join SapientNitro, which is leading the way in
today's digitally disrupted world."
DAD has been delivering results-driven, award winning direct
response marketing for nearly 20 years. The company's client roster
includes some of the world's largest and most sophisticated direct
and digital marketers, such as GSK, Sky, and Vodafone.
"As brands continue to look for ideas and experiences to engage
their target customers in an increasingly real-time marketing and
sales environment, SapientNitro is building on our leadership
position in multi-channel marketing and multi-channel commerce,"
said Nigel Vaz, managing director of SapientNitro in the UK. "Our
idea engineering approach, now enhanced by DAD's real-time
marketing capability, enables SapientNitro to create a
one-of-a-kind, real-time communications and commerce offering to
both engage consumers and sell products for clients."
DAD employs approximately 200 people in London, Amsterdam, and
Munich. Mr. Fine will join the SapientNitro European management
team and will report to Mr. Vaz. DAD will adopt the SapientNitro
brand in the marketplace.
Safe Harbor Statement
This press release contains forward-looking statements that
involve a number of risks and uncertainties. Forward looking
statements include statements regarding the anticipated benefits of
the DAD acquisition, including its financial, business and
strategic impact, and our expectations regarding DAD management, as
well as statements using the words "expect", "anticipate",
"intend", "will", and similar words. Actual results could differ
materially from management's expectations. A number of factors
could cause actual events to differ materially from those
indicated, including, without limitation: the market size and
opportunity within the direct and digital marketing industry; the
continued acceptance of SapientNitro's services and the demand for
the services of the combined SapientNitro and DAD enterprise upon
the anticipated completion of the acquisition; a reduction in the
demand for SapientNitro's services in light of the current economic
environment; SapientNitro's ability to accurately set fees for and
complete its current and future client projects on a timely basis,
successfully manage risks associated with its international
operations, manage its growth and projects effectively,
successfully integrate and achieve anticipated benefits from
acquisitions, and continue to attract and retain high-quality
employees; and other risk factors set forth in Sapient
Corporation's most recent Annual Report on Form 10-K and Quarterly
Reports on Form 10-Q, as filed with the SEC.
About DAD
DAD is a creative agency with a commercial mindset. We plan,
create and deliver digital and direct marketing campaigns across
direct-response TV, press, inserts, door-drops, outdoor, radio,
point-of-sales, and other traditional media. Digitally, we plan,
develop and manage web builds, applications, and campaigns across
social media, display, email and mobile. Our core differentiator is
our ability to join it all up: online and offline, channels,
disciplines, brand and sales, customer acquisition and customer
marketing. Through an integrated approach, we help our clients
increase market share, market penetration, net growth, and
profitability.
About SapientNitro
SapientNitro℠, part of Sapient®, is an
integrated marketing and technology services firm. We create and
engineer highly relevant experiences that accelerate business
growth and fuel brand advocacy for our clients. By combining
multi-channel marketing, multi-channel commerce, and the technology
that binds them, we influence customer behavior across the spectrum
of content, communication and commerce channels, resulting in
deeper, more meaningful relationships between customers and brands.
SapientNitro services global leaders such as Citi, The Coca-Cola
Company, Mars, Singapore Airlines, Target, and Vodafone through our
operations in North America, Europe, and Asia-Pacific. For more
information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
DAD wins 2011 Thinkbox TV Planning Award
July 2011
30th June was the 2011 Thinkbox TV Planning Awards in
which DAD (and Mediacom) was shortlisted in the 'Best Use of TV for
Response' category for our Sky Fairytale DRTV work.
A small contingent of DAD, along with Mediacom and Sky, attended
the awards and despite some stiff competition from Alibaba and
Nintendo Wii Fit - we won!
Congratulations to the whole team at DAD who were involved in
the campaign.
