What we do: Planning 

At DAD, our growing number of account planners don't just get under the skin of customers, they also get to the core of the business to understand how communications work best. So we can then deliver the maximum value back to our clients.

To help us do this, we've developed a number of proprietary planning and research tools. Here's just a taster:

• Response-ability™  Through a rigorous process of test-and-learn, backed by good tracking, we've built a knowledge-bank based on over €550m of media spend. We call it Response-ability™. Our clients call it a flippin' great way to optimise performance and drive response from all types of media into their direct sales channels.
• Eye tracking It's no use having a fancy ad, email or site if customers don't take your message on board. So to test creative execution, identify usability issues and avoid costly mistakes, we invested in some state-of-the-art eye-tracking equipment. Which means less of a blind leap of faith for our clients.