- Appointed in June 2010
- Sole retained agency for direct response activity
- Agency of record for on and offline customer acquisition, and
Customer Marketing (retention and development). Support on brand
and social media.
- Strategy & implementation across all media channels: TV,
online, press, inserts, doordrops, direct mail
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- Appointed in January 2011
- Through the line agency for delivery of triple play launch
activity
- Customer and acquisition strategy and implementation
- Delivery across all media channels: TV, online, press, inserts,
door drops, direct mail, customer magazine and trade
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Spain's biggest telecoms company, providing entertainment and
communications services, including Pay TV and broadband.
- Full service local agency delivering brand strategy,
acquisition, customer marketing and call centre support
- Dedicated Spanish-based creative and account management team,
with strategic support from London office
- Consultant on blueprint for new homepage and digital platform,
through to online sales optimisation
- Other media channels include: press, outdoor, direct mail,
online advertising, search engine optimisation and search engine
marketing
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- Providing strategy and consulting to prepare for the launch of
Abu Dhabi TV as a pay-TV provider on the back of their recently
acquired English Premier League rights
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Astro is Malaysia's satellite pay-TV company, serving
approximately 3 million homes (over half of the country).
- Appointed in February 2010 on a practical consulting basis
- Driving acquisition to maximise the value from the current
base
- Improved performance within call centre through a series of
benchmarking exercises
- Organisational consulting
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Digiturk is the leading pay-TV operator in Turkey, offering
sports, movies and entertainment in one of the world's most dynamic
and rapidly evolving TV markets.
- Marketing support, including strategy and comms audit to
deliver commercial growth targets
- 'Response-ability' workshop to senior management and agencies
on delivering against marketing KPIs
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