ONO > TV Upsell

Challenge:

Increase response to ONO prospect DM communications, and increase awareness of ONO's new Gol Televisión football channel.

Our solution:

By offering a month's free trial of the new football channel, we tapped into Spain's great passion to encourage new subscriptions to ONO.

Outcome:

12% response – and a 45% increase over control DM.

 Back to International Clients

Video Player will go here