Sky Italy > Triple Play Launch

Drive awareness of Sky and Fastweb joining together to offer a bundled product including Pay TV, Calls and Internet for the first time in Italy.

Through the line campaign creative was developed and rolled out across brand advertising, brand response advertising and all BTL channels (retail, online, acquisition, F2F) to educate and demonstrate the new triple play offering from Sky to both prospects and existing customers, and ultimately drive uptake of the bundle.

Results pending