- 11 years as agency of record
- Multiple business areas covered: Customer Acquisition and
Management, Retail, Content Promotion, CSR
- Planning & implementation across all media channels: TV,
press, online, outdoor, radio, direct mail, POS
- Over 500 separate deliverables produced per month
- Dedicated service unit, including client-based secondments
- Sky subscriptions increased by 25% and churn reduced by 20%
over 5 years
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- Appointed September 2007
- On- and offline Customer Acquisition and Management, B2C, B2B,
International
- Sole retained agency for offline direct response activity
- Ranked #1 UK partner agency by Vodafone
- Remit includes TV, press, online, outdoor, radio, direct
mail
- Close collaboration with core agency partners
- Decreased the CPR on Direct Response activity by over 10% in
the first year
- Over 250 separate creative deliverables per month
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- Appointed to the digital roster for the Prescription-Only
Medicines business in August 2009
- B2B and B2C creative and strategy development to support the
commercial business units and brand management teams
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- Appointed as Lucozade's sole digital agency in April 2010
- Activity includes: digital planning, social media strategy and
community management
- Creating digital brand experiences to engage consumers
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Strategic planning, creative and production of high impact
digital media.
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Strategic planning and creative development of high impact media
for upcoming product launch.
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Confused.com was the first price comparison website in the UK to
offer motor insurance when it launched in 2002. Since then it has
largely organised its business around servicing the motor insurance
product. DAD is helping confused.com raise awareness of their
additional product areas through DRTV - whilst being sure to keep
their well known character Cara at the centre of the story.
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- Strategic planning and implementation for DRTV to raise brand
awareness
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Developing a range of online programmes for the Thomas Cook
Online business unit, from ongoing activity to prevent sales drop
out to tactical seasonal offers, campaigns and competitions
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- Ongoing support of in-house team to drive sales across TV,
press, media inserts and online
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Responsible for the new brand's digital and offline advertising
including print, outdoor, PR, online and viral to support the
launch of its London store.
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- Integrated media new product launch and customer
cross-sell
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- IFA comms including quarterly interactive 'Guide to the
Markets' Flash presentations
- Website design and build for internal staff development and
training
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- Lead agency on integrated brand-response campaigns
- Planning and implementation across DRTV, radio, press, outdoor,
DM and digital
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- Rostered agency for 18 years
- B2B and B2C strategic campaign initiatives
- Supporting Channel Marketing, Enterprise, SMB, other Direct
Sales channels and Internal Sales functions
- Integrated activity includes press, DM, e-mail, web, online
ads, sales collateral, retail and events
- Experience with HP EMEA, HP Asia-Pacific and HP UK&I
- Collaboration with strategic partners e.g. Intel, Microsoft,
SAP
- Awarded highest agency performance evaluation score
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- On- and offline Customer Acquisition and Management
- Integrated digital and direct activity including direct mail,
email and web
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- Online and TV demand generation
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