- 10 years as agency of record
- Multiple business areas covered: Customer Acquisition and
Management, Retail, Content Promotion, CSR
- Planning & implementation across all media channels: TV,
press, online, outdoor, radio, direct mail, POS
- Over 500 separate deliverables produced per month
- Dedicated service unit, including client-based secondments
- Sky subscriptions increased by 25% and churn reduced by 20%
over 5 years
- New 3-year contract awarded to July 2012
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- Appointed September 2007
- On- and offline Customer Acquisition and Management, B2C, B2B,
International
- Sole retained agency for offline direct response activity
- Ranked #1 UK partner agency by Vodafone
- Remit includes TV, press, online, outdoor, radio, direct
mail
- Close collaboration with core agency partners
- Decreased the CPR on Direct Response activity by over 10% in
the first year
- Over 250 separate creative deliverables per month
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- B2B and B2C creative and strategy development to raise
awareness of certain illnesses and products combined with sales
channels - web builds.
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- Lead agency on integrated brand-response campaigns
- Planning and implementation across DRTV, radio, press, outdoor,
DM and digital
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- Rostered agency for 18 years
- B2B and B2C strategic campaign initiatives
- Supporting Channel Marketing, Enterprise, SMB, other Direct
Sales channels and Internal Sales functions
- Integrated activity includes press, DM, e-mail, web, online
ads, sales collateral, retail and events
- Experience with HP EMEA, HP Asia-Pacific and HP UK&I
- Collaboration with strategic partners e.g. Intel, Microsoft,
SAP
- Awarded highest agency performance evaluation score
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- Online and TV demand generation
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- On- and offline Customer Acquisition and Management
- Integrated digital and direct activity including direct mail,
email and web
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- Ongoing support of in-house team to drive sales across TV,
press, media inserts and online
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- IFA comms including quarterly interactive 'Guide to the
Markets' Flash presentations
- Website design and build for internal staff development and
training
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- Integrated media new product launch and customer
cross-sell
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