Lucozade > Fans Five Campaign

Increase awareness of Lucozade Sport's association with the Premier League among fans and players.

Develop a programme culminating in the ultimate five-a-side tournament at Stamford Bridge in which fans could apply to represent their club. The campaign included a website takeover, match day programmes and HTML emails – all bespoke for each club – and match day electronic perimeter boards.

Number of returning visitors through Facebook was extraordinarily high (over 50%) with long dwell times and significant engagement through comments.