Challenge:
Lucozade’s health and fitness app ‘FitCoach’ offers personalised training plans and nutritional advice to help users achieve their fitness goals. The original FitCoach app had issues with functionality and had a dated, uninspiring look and feel.
Our solution:
We refreshed and updated the app, improving the functionality and user-journey and giving it a new lease of life with a fun new brand personality. With new fun characters, motivational mantras and a 5k running plan, the new FitCoach app is much more motivational and goal-orientated. Now, it isn’t just about exercise – it’s about new ways to play.
The app was supported by ATL banners on Amazon and e-bay
Outcome:
The newly improved app was rated top 3 iPhone apps in January 2011 by Trusted Reviews.com. Mature results pending
Back to UK Clients
Video Player will go here