Challenge:
To produce a Christmas campaign which would cut through the noise of Christmas with a compelling creative which urged donations.
Our solution:
To shift The Prince’s Trust from its comfortable surrounding and push the boundaries with an evocative and emotive campaign.
We took the carol '12 days of Christmas' and spun it on its head to illustrate the very real challenges and situations young people have to deal with today.
Outcome:
Despite contending with a difficult economic environment, on average, individual donations increased by 20% and overall donations exceeded £14,000 – an increase of 15% on 2009.
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