Challenge:
Encourage donations to The Prince’s Trust by highlighting the plight of young people in a tough economic climate.
Our solution:
A simple and effective campaign idea was developed to work across on and offline media (DM, email and banners).
Outcome:
By the end of December, response rate was 20%, with donations exceeding £12,000 – an increase on the previous year, despite charitable donations reportedly being down by 11%.
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