Challenge:
Overcome economic climate-driven drop in corporate support by encouraging existing donors to give more generously.
Our solution:
Insert developed to appear in The Prince's Trust bi-annual fundraising magazine Enterprise, inviting individuals to become 'Prince's Trust Champions' by giving £10 a month.
Outcome:
The insert's success – including one-off donations of £10,000 and £5,000 – has led to its roll-out to other media.
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