Sky > Introduce a Friend – Big Game Campaign
Challenge:
Exploit advocacy to generate new product (HD) demonstration and propagation.
Our solution:
A sophisticated online engagement programme which rewards customers who hold their own HD parties and allows friends and family to witness the best of Sky first hand.
Outcome:
Reduced early churn (within 3 months) by 50% and increased advocacy by 85%.
Back to UK Clients
Video Player will go here