Sky > Sky+

With core Sky+ markets reaching saturation, drive new prospects – previously resistant to Sky – to call centres, and eventually to purchase.

Liaising closely with the above-the-line agency, we developed a hardworking campaign combining celebrity endorsements of Sky+ with strong offer and benefit messaging across DRTV, DM, door drops, DR press and inserts.

Significant uplift in sales and consideration across all segments, with a particular rise amongst the key over 55 market.