Vodafone > Christmas Campaign

Align Vodafone with gifting and drive footfall into Vodafone stores in the competitive run up to Christmas.

We employed a 3-tiered creative approach across a range of media:

Brand Creative: established Vodafone’s position in the Christmas gifting space.

Brand Response: more detailed proposition to drive consideration.

Direct Response: multi-propositional offers, price discounts and incentives to drive purchase.

Stiff targets exceeded by 8%. Gift with purchase was so popular that stock was re-ordered to cope with demand.