Vodafone > Super SIM Campaign

Counter the surge of new competitors within the SIM Only market – and shift perceptions of the brand being expensive.

‘Super SIM’ positioning and creative execution was integrated across multiple media to drive product consideration and sales simultaneously.

Achieved 30% market share, exceeding target of 20%, and research showed a positive shift in value-for-money perceptions. The campaign was so successful that the planned 3-month run was extended to over half a year.